This book serves as a guide for professionals in finance and investing, offering a framework that integrates economic growth and environmental sustainability.

It explores the historical context and evolution of sustainability, the financial landscape of sustainability, and how to embed sustainability in corporate strategy.

It also provides tools for measuring sustainability efforts and driving innovation through green technology.

This book focuses on the impact of the younger generation on the global economy and provides insights for investors looking to align with the values and aspirations of this demographic.

It discusses digital natives, their impact on investment, the sustainability mindset, and the importance of experience over ownership.

The book also covers topics such as global connectivity, the aspirations gap, the free market, and the role of disruptors like Octopus Energy.